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 Online Documentation

Search // SEO // Mail // Tools // Build // Marketing // Info // Page Rank
Throughout this documentation, the following colors will be used to identify the primary purpose of each tool on the BizPro Toolbar:

1 Marketing
2 Research
3 Development

Tools featuring red will be useful when marketing your website. Tools marked with yellow are designed to help with research in all phases of site development. Tools featuring green are intended to assist in site construction.

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Search Menu
Aside from using BizPro’s Google search function for shopping, searching, and browsing, you can make the search bar an integral part of how you market, research, and develop your business. Just type a keyword in BizPro’s Google search bar and select any function under this menu to see how powerful this tool is and how much easier it makes managing your business.

4

G Search: Powered by Google, this search bar makes searching easy and will link you to the most powerful search tools available.

5

G DataCenter Search: Make sure your site has been indexed properly with Google by searching all of their US data centers. This tool ensures that your product has the same ranking regionally.

67

Wordtracker Search: Type a keyword in BizPro’s Google search bar to see how Wordtracker’s search function works. You will see the variety of ways the keyword is typed in search engines – it might be typed independently of other words or joined with linked words. You will also see the number of times it is searched each day.

8

Terapeak Search: Type a keyword in BizPro’s Google search bar to see the product’s trends and sales history on eBay.  This function allows you to see what products are selling, and gives you easy to read charts that describe the overview, pricing, and listings.

9

Supply vs. Demand: This function gives you a quick, easy way to research supply and demand. When you enter a keyword, a split screen featuring Google and Wordtracker will appear. Google will show you the online supply – how many existing websites are associated with that keyword. WordTracker will show you the online demand – how many people are searching that keyword.

10

Supply vs. Demand Title: This function gives you a quick, easy, and more targeted way to research supply and demand. When you enter a keyword, the split screen featuring Google and Wordtracker will once again appear. The difference with this function is that Google will show you how many existing websites have that keyword displayed specifically in their title.

11

Supply vs. Demand URL: This function gives you a quick, easy, and more targeted way to research supply and demand. When you enter a keyword, the split screen featuring Google and Wordtracker will once again appear. The difference with this function is that Google will show you how many existing websites have that keyword displayed specifically in their URL.

12

Supply vs. Demand Anchor: This function gives you a quick, easy, and more targeted way to research supply and demand. When you enter a keyword, the split screen featuring Google and Wordtracker will once again appear. The difference with this function is that Google will show you how many existing websites use that keyword in a link anywhere on their site.

13

Supply vs. Demand Text: This function gives you a quick, easy, and more targeted way to research supply and demand. When you enter a keyword, the split screen featuring Google and Wordtracker will once again appear. Google will show you how many existing websites have that keyword displayed in their text, much like the Supply vs. Demand function, but excludes links, URLs, and titles.

14

Trends: Type a keyword in BizPro’s Google search bar and see the trend chart for that keyword – how often that keyword is typed in (volume) by region, cities, and language. Plus, you will have immediate access to recent online articles that directly affect that keyword.

 

-> Google’s ability to crawl the Internet will help your business dramatically. The following search functions will help you find keywords that show up in any website’s title, URL, anchor, or text. This is very helpful when you want to see who your competition is and how marketing certain keywords helps their businesses. It can also help you find potential business affiliates and establish a healthy business network of similar products.

15

AllInTitle finds only web pages that have the specified keyword in the title (the title is usually blue, as shown             below). For example, if you searched for “skimboards” using the AllInTitle function, you would see only websites that contain “skimboards” in their titles, as shown below:

 

            Buy Skimboards | Victoria Skimboard | Longboard Skateboards
            Huge selection of Skimboards, Riverboards, Victoria Skimboard, Longboard skateboards,                    skimboarding including exile skimboards, check out the carveboards ...     www.extremeoutdoorsupply.com

16

AllInURL finds only web pages that contain the specified keyword in the URL (the URL is usually green, as shown below). For example, if you searched for “skimboards” using the AllInURL function, you would see all the websites that contain “skimboards” in their URL, as shown below:

 

            Buy Skimboards | Victoria Skimboard | Longboard Skateboards
            Huge selection of Skimboards, Riverboards, Victoria Skimboard, Longboard skateboards,                    skimboarding including exile skimboards, check out the carveboards ...                 www.extremeoutdoorsupply.com/skimboards.htm

17

AllInAnchor searches the anchor text of web pages. (Anchor text is the text that is used to create a link.) Results are listed based on the text used in the backlinks (outside links) pointing to the page. For example, if you searched for “skimboards” using the AllInAnchor function, you would see all the websites that contain “skimboards” in their anchor text.

18

AllInText searches in the body text of documents and ignores links, URLs, and titles (the text is usually black, as shown below). For example, if you searched for “skimboards” using the AllInText function, you would see all the websites that contain “skimboards” in their text, as shown below:

 

            Buy Skimboards | Victoria Skimboard | Longboard Skateboards
Our wide selection includes longboard skateboards, skimboards, surfboards, ...
victoria skimboards, skimboards Vic Foamie Skimboard Pack ... www.extremeoutdoorsupply.com/

 

-> BizPro’s Google search is the most powerful and integrated tool on the market. Submitting a search term and then being able to analyze the results across a wide array of options will be invaluable for your online business. Imagine having your search term trigger images, news, video, maps, or products for sale. This function allows you to keep up with your competition, find new products, and see marketing ideas others are using to promote products.

19

Search Images: After you’ve typed in a search term, select this function to see the Google Image search results.

20

Search Video: After you’ve typed in a search term, select this function to see the Google Video search results.

21

Search News: After you’ve typed in a search term, select this function to see the Google News search results.

22

Google Product Search: Google Product Search is a searchable and browsable shopping index tuned to finding products for sale online. Search results include price, brand, description, and, if available, photographs. Note that unlike other online shopping services, Google Product Search doesn’t actually sell anything. Google Product Search obtains listings for products from vendors and from scouring the web. When Google finds a page that appears to sell something, it feeds the information it collects to Google Product Search. Vendors don’t pay to have their products included in the search results; however, you can purchase sponsored links, which appear along the right side of the search result pages. Use this tool to find others marketing products similar to yours. You can find the price points and marketing advantages that some of your competition might have, then analyze your business practices, make adjustments, and ultimately capture more market share.

23

Search Maps: After you’ve typed in a search term, select this function to see the Google Maps search results.

24

Search Groups: This function allows you to search Google discussion groups.

25

Search Books: Search Google’s database of online books with this function.

26

Search Scholar: Search Google’s database of scholarly papers with this function.

27

Search Finance: This function takes you to Google’s business info, news, and interactive charts.

28

Search Blogs: Search Google’s database of blogs with this function.

29

Search YouTube: This function allows you to search YouTube.

 

-> Keyword searches through the largest online databases are extremely beneficial. You should routinely check for new pricing (wholesale and retail) and how product volume is driven. The following online resources will better position you for greater market share if you use them often.

30

ThomasNet: ThomasNet is the most comprehensive resource for finding information on suppliers of industrial products and services in North America. This is a helpful tool when you are considering manufacturing a new product or gathering information about products you are trying to sell.

31

Amazon: Search Amazon directly and frequently from the BizPro Toolbar to identify supply and demand, competition, and product pricing.

32

Ebay: Search Ebay directly and frequently from the BizPro Toolbar to identify supply and demand, competition, and product pricing.

 

-> Ever wonder how sites are positioned better in a search engine’s results? How does your competition rank higher in Google search results than you? Web owners want and need to validate their online presence to improve their rankings. Gaining link popularity, or having other websites link to your website, is key. Many websites are literally asking you to “add” or “submit” your business information (site, link, or URL) to their sites. You can use the following functions on the Search Menu to find the websites that are looking for you. This is critical in helping you gain link popularity and move up in the rankings.

33

Add Site

34

Add Link

35

Add URL

36

Submit Site

37

Submit Link

38

Submit URL



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Search Engine Optimization (SEO) Menu
This menu really details how to improve your search engine rankings. Each tool on this menu helps you compare your site to your specific competition and then pinpoint areas of improvement so you can move up on the search engines.

->Despite a soft economy, online retailers are still anticipating online revenue to grow by more than 30 percent over last year (2007). By 2010 more than $300 billion will be spent for online advertising. To succeed on the web, you need to understand and utilize the SEO Menu. It goes beyond keyword marketing strategies and gives you the perspective of major search engines so you can see what they are looking for when they rank websites and then you can act accordingly.

01

Backlinks: Backlinks are links on outside websites that point to your site. The more backlinks you have, the more popular your website appears to the search engines, improving your rankings.

02

Cache: As Google crawls the web, it takes snapshots of each page examined and stores these as backups in case the original pages are unavailable These backups are called caches. The Cache tool shows you how a web page appeared the last time Google indexed it. The cached content is the content Google uses to judge whether a page is a relevant match for a search query. (The Cache tool is not available for websites that have not been indexed or for sites whose owners have requested that Google not cache their content.)

03

Index: Google, Yahoo, and MSN add and update new sites to their indexes each time they crawl the web, and they update their indexes on a regular basis. The more pages on your website that are indexed, the better your rankings will be. The Index tool shows you how many of your pages are indexed so you can take the necessary action.

04

Related: Websites not only share similar products, but also similar information. This tool will provide you with a list of websites featuring similar products and information. These sites could also be potential link partners.

05

Domain Links: Domain links are internal links – links to pages within your website. These links unify your website, which is attractive to search engines.

06

Overview: Unique to Alexa, this tool shows company information, site statistics, traffic details, etc. This is very helpful in researching potential affiliates, competitors, or potential suppliers. You will find information here that is virtually impossible to find elsewhere.

07

Traffic: Again, unique to Alexa, this is a powerful tool showing the traffic graph and ranking of a web page. Use it on any site to see the value, especially as you look at future marketing campaigns in unique areas of the world.

Below is a table that summarizes which tools are available for each search engine. Mass Check allows you to query all applicable search engines with one click.


 

Backlinks

Cache

Index

Related

Domain Links

Overview

Traffic

Google

x

x

x

x

 

 

 

Yahoo

x

 

x

 

x

 

 

MSN

x

 

x

 

 

 

 

Alexa

x

 

 

x

 

x

x

Mass Check

x

 

x

 

x

 

 

 

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Mail Menu
Manage your mail accounts with ease using this tool. Major accounts included are Gmail, Hotmail, and Yahoo.

 

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Tools Menu
The Tools Menu has a variety of functions that will help you gain better web presence. The greater your web presence, the greater your success.

08

Check DMOZ: With over 4 million websites listed, DMOZ is the largest, most comprehensive human-edited directory on the web. A web directory is like a huge reference library. The directory is hierarchically arranged by subject, from broad to specific. It is built and maintained by a vast, global community of volunteer editors who are responsible for one or more individual categories  in the directory. Every website and page that is added to the directory has to be manually reviewed before it is included. Being listed in the directory is free. You cannot pay to be included in DMOZ. What is the biggest reason you want to use this? If you are in DMOZ, Google loves you.

09

Keyword Density: Keyword density refers to the number of times a given keyword appears on a web page in comparison to the rest of the content on that page. The Keyword Density tool helps you achieve optimum keyword density for specific keywords. Keyword density is important because search engines use this information to categorize a site's theme and to determine which search terms the site best matches. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly. If the density is too low, you will not get the optimum benefit; it it’s too high, your page could get flagged for “keyword spamming”. This tool analyzes your chosen website, highlights the specified keyword, and returns a table of keyword density percentages for the main parts of the web page (i.e. title, body, links).

010

Wordtracker: Wordtracker will tell you the words people use to search and how popular each word is. With a Wordtracker subscription, you will be able to optimize your website content by using the most popular keywords for your product and services. You will also be able to generate thousands of relevant keywords to improve your organic and PPC search campaigns. A subscription will also give the resources to research online markets and find niche opportunities and exploit them before your competitors.

011

Sitemap Builder: This tool builds an XML sitemap that you can submit to Google. Submitting this sitemap to Google is the best way to get Google to crawl your site.

012

Directories: The Directories link will take you to a listing of directories with free or paid submissions where you can add your website. Directory submission is a good way to get traffic to your site. Again, the more links you have pointing to your site, the greater your link popularity will be.

013

Archive: This tool allows you to view screenshots of websites from earlier dates in history. For example, you can see what Yahoo’s home page looked like in 1996. These screenshots can help you see the history of a given website and help you better analyze your competition’s growth and progress. It’s also a great way to see how long a company’s been in business.

014

Whois: This tool shows details about a given website, including front page information, indexed data, server data, registry data, and who owns the site (along with contact information).

-> The BizPro Toolbar helps uncover additional resources Google offers to businesses that many people do not know about or consider. These resources will help you statistically analyze your website (traffic, conversion ratios, etc), make your website more visible for search engines, find other avenues to sell your product, manage your website, and build your business locally.

015

Google Analytics: Google Analytics is designed to help you learn even more about where visitors to your site come from and how they interact with your site. Google Analytics makes it easy to improve your website by helping you write better ads, strengthen your marketing initiatives, and create higher conversion ratios (visitors to sales). Google Analytics is free to all advertisers, publishers, and site owners and will be a powerful tool for your future success.

016

Google Base: Google Base is a free Google service that helps you publish virtually any kind of information. Using Google Base you can easily submit all types of online and offline content, which will be made searchable on Google. You can describe any item you post with attributes, which will help people find it when they do related searches. Based on your items' relevance, users may find them in their results for searches on Google Product Search or even the main Google web search.

017

Google Webmaster Tools: Google’s suite of webmaster tools provides you with a free and easy way to make your site more Google-friendly. These tools can show you Google’s view of your site, help you diagnose problems, and let you share info with Google to help improve your site’s visibility.

018

Google Local Business Center: You can use this tool to add your website to Google Maps which will increase your local visibility. Also available through this service is the ability to create online coupons that local shoppers can print and use.


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Build Menu
The Build Menu provides complete access to Internet businesses that can help you start your online business (i.e. web hosting, site builders, drop shippers, and merchant services). Additionally, this menu provides tools that will help you validate your website so it is up to par with recognized Internet standards. The Build Menu is also the place to access your Google AdSense and Yahoo Publisher accounts.

-> Choosing a site builder is an important step in creating your online business. The site builders listed in the Build Menu are cost effective and also have an easy interface for those with limited design experience. Another important first step in creating your online business is selecting a hosting company. Bluehost, a premier hosting company, is included in this menu because of their outstanding commitment to customer service (help is available 24/7), competitive rates, and offers for discounted marketing opportunities.

001

SiteCreator Plus

002

1 and 1

003

Shopify

004

Bluehost

-> According to the National Retail Federation, e-commerce spending for the 2007 holiday season (November 1 through December 31) was $29 billion, a 19% gain over 2006. Surveys since have revealed that as consumers are buying more online, their expectations are also on the rise: 67% of consumers said their expectations about the quality of their online shopping experience have increased since 2006. Providing secure and convenient credit card processing is the only way to do business online and also contributes substantially to a buyer’s overall shopping experience. Below is a list of merchant service companies that can help you set up a credit card processing system for your website.

005

Authorize.net

006

PayPal

007

Echo

008

Google Check Out

->AdSense and Publisher are revenue-building programs offered by Google and Yahoo, respectively. By simply displaying ads that match the content on your site, you can potentially earn revenue from these programs.

009

Google AdSense: AdSense delivers relevant text and image ads that are precisely targeted to the content on your site.

0010

Yahoo Publisher: Publisher delivers relevant ads that precisely targeted to the content on your site.

->Virtually every business needs access to manufacturers, wholesalers, and shipping companies. The Build Menu provides you with a compilation of businesses to meet this need.

0011

ThomasNet: One of the best resources on the web for connecting you with actual product manufacturers is ThomasNet. ThomasNet is essentially an online, searchable directory of product manufacturers.

0012

Wholesale Match: This service offers exclusive access to 400 top dropshippers around the world; access to wholesalers, manufacturers, and trade shows; a dropshipping interactive learning center; weekly online seminars discussing secrets to selling online; and daily articles from its product research team. Over 3,000,000 products are available through Wholesale Match for you to choose from for your online store.

0013

Doba: Doba is a dropshipping company that gives you instant access to name brand products through a searchable product catalog. They offer easy and secure product checkout, and products ship directly to your customers. Doba also offers education resources and multi-media tutorials along with toll-free telephone support. This is one of the easiest ways to start an e-commerce website.

0014

Worldwide Brands: Worldwide Brands is an online directory of dropshippers and wholesalers. For a one-time price you get a lifetime membership to this valuable directory.

->The validation tools found on the Build Menu will identify any potential error on your site, whether it’s a technical error or a compliance issue with recognized Internet standards.

0015

Validate CSS: Make sure your style sheets don’t have errors with this tool.

0016

Validate HTML: This tool will show you any errors in your HTML coding. Along with identifying the errors, it will explain the errors and tell you what needs to be done to correct them.

0017

Validate Links: This tool displays a list of duplicate and empty links. It also shows a list of broken links and redirects. Advice is given for what action to take with each problem.

0018

Validate WAI: (pronounced way) The Web Accessibility Initiative (WAI), is an initiative of the World Wide Web Consortium that was launched in 1997 to ensure that as the Internet grows in usage, websites are designed to accommodate people with disabilities.

0019

View Speed Report: Provided by WebSiteOptimization.com, this valuable information gives a diagnostic on a web page that includes global statistics, object size totals, external objects, download times, and page objects. In addition to the diagnostic, this tool gives analysis and recommendations to improve site performance.

 

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Marketing Menu
Most businesses fail because of marketing inefficiency. Using the Marketing Menu will keep the best marketing practices at your fingertips. Through this menu you can access pay per click accounts, manage press releases, and market your product or service to websites across the world.

->Google and Yahoo provide the best marketing avenues available on the Internet through their pay per click programs.

0020

Google AdWords: No matter what your budget, you can display your ads on Google search results and their advertising network. You either pay for these ads when people click on them, or you pay per page impression.

0021

Yahoo Overture: With Overture you can display your ads on Yahoo and MSN search results. You pay only when people click on your ads.

 

-> Three of the top five websites that receive the most traffic in America are social websites (websites that are powered by user content), making social media optimization (SMO) key to a successful website. Press releases submitted to these types of websites can boost your traffic if done correctly.

0022

Digg: Digg is all about user powered content. Everything is submitted and voted on by the Digg community. Share, discover, bookmark, and promote stuff that's important to you!

0023

PR Web: PRWeb, the leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankings, and drive traffic to their websites.

0024

PR News: Here you can access breaking news right from its sources: the thousands of organizations around the globe who use this site to release their news.

0025

24-7 Press: Add your news to the world's most comprehensive distribution news network. 24‑7PressRelease.com is effective and affordable.

 

-> Blogs and other like websites represent the rise of social networks and communities that are exercising great influence on the minds and purchasing decisions of consumer groups all across the Internet.

0026

Blogger: A blog gives you your own voice on the web. Whatever you have to say, Blogger can help you say it. The best part – Blogger is totally free.

0027

TypePad: TypePad is the premier blogging service, hosting the world’s leading blogs and small business websites.

0028

WordPress: Start a blog in seconds without any technical knowledge using WordPress. This publishing platform is quickly making its mark on the blogging community. WordPress is both free and priceless at the same time.

0029

MySpace: Create a private community on MySpace to share photos, journals, and interests with a growing network of mutual friends!

0030

FaceBook: Facebook is a social utility that connects people with friends and others who work, study, and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.



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Info Menu
While this menu is a great tool for experienced website owners or programmers, it is also a great tool for the beginner that would like to see the how a website functions. A thorough understanding of this menu will propel you ahead of your competition because you will know how to create a site with minimal errors. Truly, an eye-catching, functional website is key to success.

00001

Tables: Some websites are built with tables to enforce structure in design. This tool will analyze tables for any given site, which will in turn help you understand how a website was built.

 

            Display Table Depth – shows tables within tables
            Outline Tables – outlines each table in a website
            Outline Table Cells – outlines all table cells

00002

Links: Analyze the effectiveness of your links, crosscheck URLs, and investigate possible errors with this tool.

 

            Display Link Details – shows where a link is going
            Display Anchors – shows all anchor tags
            Display Title Attributes – shows the description for each link

00003

Page Info: This is an excellent tool to use to see how others have built their websites.

 

            View Color Info – gives a list of colors used in a given website
            View Document Outline – shows a website in outline format
            View Document Size – shows the document size including images, objects, scripts and        style sheets      
            View Source – shows all the code used to construct a website
            View CSS – shows the style sheets used in a website
            View JavaScript– shows the JavaScript code used to construct a website
            View Meta Tag Information – shows meta tag information for a web page
            View Page Information – shows general information, forms, links, media, and security

00004

Display Access Keys: Access keys allow a computer user to immediately jump to a specific part of a web page via the keyboard. If a website is equipped with access keys, a yellow box showing the access key code will appear.

00005

Display Block Size: This function gives the measurements of the tools (i.e. tables or forms) used to structure a website.

00006

Display Element Information: For the novice or professional, this is one of the best tools in the Info Menu. Click on a picture to see its position on the web page, its size, and its text or title attributes. Select links to see their placement, fonts used, text box sizes and placement, etc. Basically, this one tool combines what many other tools do individually.

00007

Display Object Information: This tool shows information (size, name, coding, etc.) for all objects on a web page.

00008

Display Tab Index: This tool is useful if you have text fields on your website. If your customers need to type in a search box, a product box, or any other kind of text box, you want to make it convenient for them to just tab through to the next box. This feature highlights the tab order.

00009

Display Ruler: This tool gives you the positions and measurements of objects or spaces on a website that you identify (i.e. width, height, and the X & Y axis locations).

 

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Page Rank and Quick Menus
These menus, located at the bottom right of your Firefox screen, give you easy access to powerful Alexa, Google, and Compete tools. These tools will quickly show you how search engines see your website and rank it against your competition so you can determine how your online marketing strategies are working.

000010

PageRank: Google ranks every web page online using a scale of 0 to 10, with 10 being the best. Only a handful of web pages have a ranking between 6 and 10; the average, well-marketed website’s home page will have a ranking between 2 and 4. Rankings are based on many different factors – a big factor is link popularity.

 

Right-click on the Google bar graph to access these shortcuts:
            Show as Text – toggle the PageRank view between text and bar graph
            Google Trends – see SEO menu
            Cache – see SEO menu
            Related Links – see SEO menu

000011

Alexa: Alexa uses a linear ranking system to rank websites based on the amount of traffic a site receives compared to other websites. Alexa’s top five ranked websites are Google, Yahoo, MySpace, YouTube, and Facebook.

 

Right-click on the Alexa bar graph to access these shortcuts and additional tools:
            Show as Text – toggle the Alexa view between text and bar graph
            Overview – see SEO menu
            Traffic – see SEO menu
            Backlinks – see SEO menu
            Contact Info – shows company contact information
            Categories – shows the Alexa and DMOZ categories for your site
Related Links – see SEO menu

000012

Compete: This is a great tool to see where you rank vs. your competition (competition is determined by keywords).

 

Right-click on the Compete bar graph to access these tools:
Show as Text – toggle the Compete view between text and bar graph
Show Visitors – Show Visitors instantly shows the number of monthly visitors to a             website. When you click on this tool, you will be linked to compete.com. You can use this       website for in-depth comparisons to your competition regarding traffic and keywords. Other helpful information that can be found here includes the amount of time visitors spend   on your website as well as your site’s ranking history. 

000013

BizPro Toolbar Logo

 

Right-click on logo to access these shortcuts and additional tools:
Options – choose the position (left or right) of the Page Rank and Quick Menus
Enable – turn bar graphs on or off
Link Report – shows the total links on a website broken down into categories
Archive – see Tools Menu
Whois – see Tools Menu
Keyword Density – see Tools Menu
Highlight Keyword – highlights a specified keyword wherever is it shown on a web page
Indexed Pages – see SEO Menu
Backlinks– see SEO Menu



 

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